Bailey Zimmerman’s latest inspirations? SZA and Justin Bieber

Bailey Zimmerman’s latest inspirations? SZA and Justin Bieber


Bailey Zimmerman bounds into a conference room at his managerโ€™s office in Beverly Hills with the puppyish enthusiasm of someone even younger than he is. At 25, Zimmerman has already scored four No. 1 country-radio hits โ€” including โ€œRock and a Hard Placeโ€ and the namesake track from his double-platinum 2023 debut, โ€œReligiously. The Albumโ€ โ€” and toured stadiums as an opening act for his pal Morgan Wallen. Now, the singer and songwriter has readied a follow-up LP, โ€œDifferent Night Same Rodeo,โ€ which he says expands his sound in new and unexpected directions.

Also: Having dipped down to L.A. after a gig at the California Mid-State Fair in Paso Robles, heโ€™s taking tomorrow off to visit Universal Studios. โ€œIโ€™m stoked as fโ€”,โ€ he says with a grin. โ€œHuge Harry Potter guy.โ€

Zimmerman, who grew up in the small town of Louisville, Ill., first blew up on TikTok, where he built a following with videos about custom-built trucks then pivoted to music when a clip of him singing the first song he ever wrote went viral on the app. Powered by his raspy voice and his flair for the back-in-vogue stylings of early-2000s rock acts like Nickelback and Shinedown, his ascent was quick by Nashvilleโ€™s slow-moving standards. Yet that hasnโ€™t turned off the townโ€™s veterans: Among his guests on โ€œDifferent Nightโ€ is Luke Combs, whose duet with Zimmerman, โ€œBackup Plan,โ€ just broke into the top 10 of Billboardโ€™s country singles chart. (โ€œAll the Way,โ€ Zimmermanโ€™s collaboration with the Texas rapper BigXthaPlug, is still on the all-genre Hot 100 after 17 weeks.)

Dressed in a flannel shirt and jeans, with several gold chains looped around his neck, Zimmerman sat down to talk about the new album, what heโ€™s learned as a famous person and his evolving relationship with God. These are excerpts from our conversation.

This record has significantly less butt-rock energy than โ€œReligiouslyโ€ did.
I agree. I donโ€™t know why Iโ€™m pulling away from that, but it came naturally to not do it. I donโ€™t listen to that as much as I used to โ€” Iโ€™m really on this R&B thing of beats that just make you vibe out.

Who we talking?
A lot of SZA. The new Justin [Bieber] album. Have you ever heard of a band named Cannons? I donโ€™t know what youโ€™d call it, but itโ€™s just a good vibe.

The Bieber record is pretty great.
Dude, it brought the word โ€œswagโ€ back within, like, a week.

I think I can hear SZAโ€™s influence in the way youโ€™re playing with rhythm in your singing.
Thatโ€™s what helps it be so vibey โ€” almost like your melody is a beat in itself. The song โ€œItโ€™s All Good,โ€ itโ€™s country-esque, but you can rock your head to it. I just think the more interesting a song can be, the better.

Youโ€™ve got a song on the album with the Kid Laroi. Howโ€™d that happen?
I didnโ€™t know Kid, but Iโ€™ve been a massive fan for so long.

You call him Kid?
No, I call him Laroi. He actually told me his real name, and itโ€™s like super proper [Charlton Kenneth Jeffrey Howard]. We had dinner in Nashville, and we just hit it off โ€” like the โ€œStep Brothersโ€ thing: โ€œFavorite dinosaur?โ€ โ€œVelociraptor!โ€ โ€œOne guy youโ€™d sleep with?โ€ โ€œJohn Stamos!โ€ It was like that all night, I swear. Then he was like, โ€œWe should make music,โ€ and I was like, โ€œBro, Iโ€™m so down.โ€

What made you want to co-direct the video for your song โ€œCominโ€™ In Coldโ€?
I just get these ideas in my head, and I feel like Iโ€™m more of an artist if Iโ€™m trying to put myself out there and do all the things. Yes, my music is the art, but a true artist is creative everywhere.

You play an aspiring rodeo star in the clip. Was the story your idea?
Yeah. Iโ€™ve been thinking about how Iโ€™m country because of where I grew up and how I grew up, but Iโ€™ve always been kind of like an outsider โ€” donโ€™t dress super country, donโ€™t sound super country. So the idea of me being a professional bull rider โ€” I wanted to start dipping my toe into super country things.

Is that you on the bull?
Hell no, dude! I got a tour โ€” I canโ€™t break my leg. If I had the nuts to do it, I would have.

I talked to you on the phone in 2023 during Grammy season โ€” this was when a lot of people were thinking you were a serious contender for a best new artist nomination. Didnโ€™t happen, though.
When I first started, I really wanted to do that. Then I kind of found out that itโ€™s not always fair and thereโ€™s really a lot of work that goes into all of it. I just felt like it kills an artistโ€™s creativity โ€” it kills their fire because youโ€™re basing the success of what youโ€™re putting your heart into off what somebody else thinks. That was killing me. I was like, โ€œDude, I canโ€™t do all these awards shows.โ€ Itโ€™s not that I think I should win and I get mad โ€” itโ€™s just that all these things are going great, and Iโ€™m stuck thinking about how I didnโ€™t get nominated. Hopefully one day theyโ€™re just like, โ€œYou know what? Heโ€™s been working his ass off โ€” weโ€™re gonna give him one.โ€

Something you said in that earlier interview is that you felt youโ€™d been โ€œthrown to the wolves,โ€ in terms of learning the ropes of the music industry. Two years later, does the experience feel less intense?
Iโ€™ve slowed everything down for sure. Everythingโ€™s not the end of the world โ€” Iโ€™m not freaking out every morning.

Bailey Zimmerman in Beverly Hills.

Bailey Zimmerman in Beverly Hills.

(Emil Ravelo / For The Times)

Was there a moment you realized you needed to dial it down a notch?
I called my dad. A little insight into my life growing up: My dad is the greatest dude, and heโ€™s been successful and heโ€™s been not successful โ€” just kind of ebb and flow of life. In the low parts, weโ€™d go to his house and it would be rough โ€” sometimes we wouldnโ€™t eat, only one pair of jeans for school, that type of thing. But youโ€™d never see him upset. Heโ€™s drowning in debt, things arenโ€™t going great, but heโ€™s got a smile on his face, canโ€™t wait to go to the ballgame. Just steady, bro.

So I called him: โ€œMy bills are paid, everybodyโ€™s eating good โ€” things are amazing. And still Iโ€™m worrying about things I shouldnโ€™t be worried about.โ€ He said, โ€œYou canโ€™t take back what you did yesterday, and every day is a new day.โ€ That chilled me out. Then he said he didnโ€™t learn that until he was 45.

Did you deal with anxiety as a kid?
Not too much. โ€œWhat are we gonna eat tomorrow?โ€ โ€” that was always a thing, and thatโ€™s why Iโ€™m so fixated now on the future and making sure Iโ€™m doing the right things with money and not being ignorant with it. But I think itโ€™s mixed with passion โ€” I care so much that I actually care too much. Itโ€™s self-induced anxiety.

You told Bobby Bones recently that this new album comes after a rough patch in your life. What was going on?
Just growing up and doing dumb sโ€”, then being like, โ€œWhy did I do that?โ€ Drinking got a hold of me a couple times and kicked my aโ€”. Iโ€™m a Christian โ€” well, I donโ€™t know if youโ€™d technically call it a Christian โ€” I just believe in God, I donโ€™t really have a denomination. But with the rules of my faith, I had some things I needed to quit doing. I grew up in a small town โ€” 16 years old, weโ€™re drinking beer, thatโ€™s what we do. And it used to be fun, but now Iโ€™m looking for a wife. I want kids. You think your wife wants you getting hammered everywhere you go?

Suppose it depends on the wife.
Itโ€™s not the wife I want. Iโ€™m like, โ€œOK, you keep bitching about not getting good girls. Well, what are you doing?โ€ Iโ€™m drinking and Iโ€™m going to the bar and Iโ€™m not doing the right things to have a family. This is not what a family man does, right?

So I was just kind of down in a slump. I also checked myself and realized my ego was stopping me from having conversations with people I felt like I was better than. I was like, I gotta figure this out because I want to talk to people, but this ego is tricking me into thinking I donโ€™t want to talk to anybody.

Thatโ€™s the artistโ€™s conundrum, right? Youโ€™re onstage every night, people gassing you up โ€”
And if youโ€™re not self-aware, thatโ€™ll just keep stacking up until your egoโ€™s huge and youโ€™re not the same person you were.

But in a way your ego is what gave you the juice to get onstage in the first place.
Thatโ€™s the thing. I realized Iโ€™d built my confidence on leaning on myself with drinking, feeling like a rock star, feeling like Iโ€™m the sโ€”. So now I have to rebuild this confidence through my faith in God, because heโ€™s supposed to be the rock, not me. This is just my thinking about it โ€” no sources or whatever. I didnโ€™t read anything, Iโ€™m just raw-dogging this.

Is your instinct to turn to God because of the way you were raised?
Kind of? My uncle Brent, he knows the Bible โ€” he was a pastor but got out of the big church because he didnโ€™t like the way it was run. I definitely didnโ€™t grow up in church singing in the suit and tie. I was rough around the edges. I was always the kid who was like, โ€œWhy canโ€™t I wear a hat to church? Thatโ€™s so weird.โ€ God is supposed to be for everybody โ€” we welcome everybody, no matter what you look like or smell like or talk like.

There was this lady at catering [at a show] one time, Iโ€™ll never forget this. I have this sick sweatshirt that says โ€œHere to give Jesus glory.โ€ And I remember I said, โ€œOh my gosh, dude, that chicken looks fโ€”ing bomb.โ€ And this lady goes, โ€œYou should watch what youโ€™re saying if youโ€™re gonna be a billboard.โ€ I was like, โ€œSo because Iโ€™m not perfect, you want me to not spread the word and to keep it to myself? Weโ€™re all sinners, bro.โ€ Thatโ€™s the message Iโ€™m trying to spread.

Youโ€™re a deeper guy than Iโ€™d bet a lot of people would expect.
Itโ€™s the worst. Talking to girls at the bar โ€” they just want to keep it light, and Iโ€™m trying to talk about something deep as fโ€”.

Last thing: Whatโ€™s the right amount of jewelry to wear?
Depends what your swag is. Sometimes I want to flex and feel good, but then sometimes it actually makes me feel like Iโ€™m doing too much. I never post anything to be like, โ€œLook how great Iโ€™m doing and youโ€™re not.โ€ Itโ€™s more: โ€œHey, look at what can happen if you believe in yourself and you work hard.โ€ Iโ€™m just a skinny-ass white kid from southern Illinois โ€” this is not supposed to happen. But Iโ€™m doing as Iโ€™m led, and that means Iโ€™m doing the right things. They say that about God, you know โ€” that even the bad things are good because itโ€™s for something else.

"Sometimes I want to flex and feel good," Bailey Zimmerman says of his jewelry.

โ€œSometimes I want to flex and feel good,โ€ Bailey Zimmerman says of his jewelry.

(Emil Ravelo / For The Times)

I do think thatโ€™s easier to believe in times of prosperity.
Very true. But itโ€™s what keeps me going in the bad parts too. I almost lost my mom this year because she got super sick. It was awful โ€” I was crying and stuff. But you need to trust that this is part of the plan.

Your mom good now?
Rocking, bro. Itโ€™s the best thing that ever happened to her, almost dying. She quit smoking, she goes to the gym now, sheโ€™s eating healthy. Sheโ€™s crushing. But to wrap back around to the jewelry question: I donโ€™t think thereโ€™s ever too much โ€” I love big rings and gold and diamonds. But sometimes I take it all off to be like, โ€œYo, this means nothing to me โ€” itโ€™s not my personality.โ€

When I moved to Nashville, I had nothing to lose, and I said Iโ€™d live under a bridge before I quit writing songs because itโ€™s something I love so much. Then when you have success, youโ€™re scared to lose all this stuff that youโ€™ve worked so hard for. I started trying to write a hit โ€” writing not for the right reasons. I was supposed to drop this record last year, but I wasnโ€™t feeling good about it. I was like, โ€œYou know what? Iโ€™m not putting out this record.โ€ Then I wrote more over the next year.

Is there a song on the record that set off that second phase?
A song called โ€œChevy Silverado.โ€ I was walking around the pool in the back of my house: Fโ€” this pool, fโ€” this house, fโ€” the watches and the cars โ€” Iโ€™m just gonna be me and write songs that I love. It was real art, from the ground up. I wrote the first melodies and the guitar lick, then I called in my buddies and said, โ€œOK, I need help, but I want it to be authentic, and Iโ€™m not stopping until it feels completely like me.โ€ We sat down and finished it that night. I was like, โ€œIโ€™m back, baby โ€” letโ€™s go.โ€

Let Bailey cook.
Let him cook! Thank God I didnโ€™t put this record out earlier โ€” itโ€™s so much better now. And itโ€™s something Iโ€™m proud of. Itโ€™s one of those things where even if it comes out and nobody digs it, Iโ€™m still like, โ€œNah, this is fire, bro.โ€

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