Bailey Zimmerman bounds into a conference room at his managerβs office in Beverly Hills with the puppyish enthusiasm of someone even younger than he is. At 25, Zimmerman has already scored four No. 1 country-radio hits β including βRock and a Hard Placeβ and the namesake track from his double-platinum 2023 debut, βReligiously. The Albumβ β and toured stadiums as an opening act for his pal Morgan Wallen. Now, the singer and songwriter has readied a follow-up LP, βDifferent Night Same Rodeo,β which he says expands his sound in new and unexpected directions.
Also: Having dipped down to L.A. after a gig at the California Mid-State Fair in Paso Robles, heβs taking tomorrow off to visit Universal Studios. βIβm stoked as fβ,β he says with a grin. βHuge Harry Potter guy.β
Zimmerman, who grew up in the small town of Louisville, Ill., first blew up on TikTok, where he built a following with videos about custom-built trucks then pivoted to music when a clip of him singing the first song he ever wrote went viral on the app. Powered by his raspy voice and his flair for the back-in-vogue stylings of early-2000s rock acts like Nickelback and Shinedown, his ascent was quick by Nashvilleβs slow-moving standards. Yet that hasnβt turned off the townβs veterans: Among his guests on βDifferent Nightβ is Luke Combs, whose duet with Zimmerman, βBackup Plan,β just broke into the top 10 of Billboardβs country singles chart. (βAll the Way,β Zimmermanβs collaboration with the Texas rapper BigXthaPlug, is still on the all-genre Hot 100 after 17 weeks.)
Dressed in a flannel shirt and jeans, with several gold chains looped around his neck, Zimmerman sat down to talk about the new album, what heβs learned as a famous person and his evolving relationship with God. These are excerpts from our conversation.
This record has significantly less butt-rock energy than βReligiouslyβ did.
I agree. I donβt know why Iβm pulling away from that, but it came naturally to not do it. I donβt listen to that as much as I used to β Iβm really on this R&B thing of beats that just make you vibe out.
Who we talking?
A lot of SZA. The new Justin [Bieber] album. Have you ever heard of a band named Cannons? I donβt know what youβd call it, but itβs just a good vibe.
The Bieber record is pretty great.
Dude, it brought the word βswagβ back within, like, a week.
I think I can hear SZAβs influence in the way youβre playing with rhythm in your singing.
Thatβs what helps it be so vibey β almost like your melody is a beat in itself. The song βItβs All Good,β itβs country-esque, but you can rock your head to it. I just think the more interesting a song can be, the better.
Youβve got a song on the album with the Kid Laroi. Howβd that happen?
I didnβt know Kid, but Iβve been a massive fan for so long.
You call him Kid?
No, I call him Laroi. He actually told me his real name, and itβs like super proper [Charlton Kenneth Jeffrey Howard]. We had dinner in Nashville, and we just hit it off β like the βStep Brothersβ thing: βFavorite dinosaur?β βVelociraptor!β βOne guy youβd sleep with?β βJohn Stamos!β It was like that all night, I swear. Then he was like, βWe should make music,β and I was like, βBro, Iβm so down.β
What made you want to co-direct the video for your song βCominβ In Coldβ?
I just get these ideas in my head, and I feel like Iβm more of an artist if Iβm trying to put myself out there and do all the things. Yes, my music is the art, but a true artist is creative everywhere.
You play an aspiring rodeo star in the clip. Was the story your idea?
Yeah. Iβve been thinking about how Iβm country because of where I grew up and how I grew up, but Iβve always been kind of like an outsider β donβt dress super country, donβt sound super country. So the idea of me being a professional bull rider β I wanted to start dipping my toe into super country things.
Is that you on the bull?
Hell no, dude! I got a tour β I canβt break my leg. If I had the nuts to do it, I would have.
I talked to you on the phone in 2023 during Grammy season β this was when a lot of people were thinking you were a serious contender for a best new artist nomination. Didnβt happen, though.
When I first started, I really wanted to do that. Then I kind of found out that itβs not always fair and thereβs really a lot of work that goes into all of it. I just felt like it kills an artistβs creativity β it kills their fire because youβre basing the success of what youβre putting your heart into off what somebody else thinks. That was killing me. I was like, βDude, I canβt do all these awards shows.β Itβs not that I think I should win and I get mad β itβs just that all these things are going great, and Iβm stuck thinking about how I didnβt get nominated. Hopefully one day theyβre just like, βYou know what? Heβs been working his ass off β weβre gonna give him one.β
Something you said in that earlier interview is that you felt youβd been βthrown to the wolves,β in terms of learning the ropes of the music industry. Two years later, does the experience feel less intense?
Iβve slowed everything down for sure. Everythingβs not the end of the world β Iβm not freaking out every morning.
Bailey Zimmerman in Beverly Hills.
(Emil Ravelo / For The Times)
Was there a moment you realized you needed to dial it down a notch?
I called my dad. A little insight into my life growing up: My dad is the greatest dude, and heβs been successful and heβs been not successful β just kind of ebb and flow of life. In the low parts, weβd go to his house and it would be rough β sometimes we wouldnβt eat, only one pair of jeans for school, that type of thing. But youβd never see him upset. Heβs drowning in debt, things arenβt going great, but heβs got a smile on his face, canβt wait to go to the ballgame. Just steady, bro.
So I called him: βMy bills are paid, everybodyβs eating good β things are amazing. And still Iβm worrying about things I shouldnβt be worried about.β He said, βYou canβt take back what you did yesterday, and every day is a new day.β That chilled me out. Then he said he didnβt learn that until he was 45.
Did you deal with anxiety as a kid?
Not too much. βWhat are we gonna eat tomorrow?β β that was always a thing, and thatβs why Iβm so fixated now on the future and making sure Iβm doing the right things with money and not being ignorant with it. But I think itβs mixed with passion β I care so much that I actually care too much. Itβs self-induced anxiety.
You told Bobby Bones recently that this new album comes after a rough patch in your life. What was going on?
Just growing up and doing dumb sβ, then being like, βWhy did I do that?β Drinking got a hold of me a couple times and kicked my aβ. Iβm a Christian β well, I donβt know if youβd technically call it a Christian β I just believe in God, I donβt really have a denomination. But with the rules of my faith, I had some things I needed to quit doing. I grew up in a small town β 16 years old, weβre drinking beer, thatβs what we do. And it used to be fun, but now Iβm looking for a wife. I want kids. You think your wife wants you getting hammered everywhere you go?
Suppose it depends on the wife.
Itβs not the wife I want. Iβm like, βOK, you keep bitching about not getting good girls. Well, what are you doing?β Iβm drinking and Iβm going to the bar and Iβm not doing the right things to have a family. This is not what a family man does, right?
So I was just kind of down in a slump. I also checked myself and realized my ego was stopping me from having conversations with people I felt like I was better than. I was like, I gotta figure this out because I want to talk to people, but this ego is tricking me into thinking I donβt want to talk to anybody.
Thatβs the artistβs conundrum, right? Youβre onstage every night, people gassing you up β
And if youβre not self-aware, thatβll just keep stacking up until your egoβs huge and youβre not the same person you were.
But in a way your ego is what gave you the juice to get onstage in the first place.
Thatβs the thing. I realized Iβd built my confidence on leaning on myself with drinking, feeling like a rock star, feeling like Iβm the sβ. So now I have to rebuild this confidence through my faith in God, because heβs supposed to be the rock, not me. This is just my thinking about it β no sources or whatever. I didnβt read anything, Iβm just raw-dogging this.
Is your instinct to turn to God because of the way you were raised?
Kind of? My uncle Brent, he knows the Bible β he was a pastor but got out of the big church because he didnβt like the way it was run. I definitely didnβt grow up in church singing in the suit and tie. I was rough around the edges. I was always the kid who was like, βWhy canβt I wear a hat to church? Thatβs so weird.β God is supposed to be for everybody β we welcome everybody, no matter what you look like or smell like or talk like.
There was this lady at catering [at a show] one time, Iβll never forget this. I have this sick sweatshirt that says βHere to give Jesus glory.β And I remember I said, βOh my gosh, dude, that chicken looks fβing bomb.β And this lady goes, βYou should watch what youβre saying if youβre gonna be a billboard.β I was like, βSo because Iβm not perfect, you want me to not spread the word and to keep it to myself? Weβre all sinners, bro.β Thatβs the message Iβm trying to spread.
Youβre a deeper guy than Iβd bet a lot of people would expect.
Itβs the worst. Talking to girls at the bar β they just want to keep it light, and Iβm trying to talk about something deep as fβ.
Last thing: Whatβs the right amount of jewelry to wear?
Depends what your swag is. Sometimes I want to flex and feel good, but then sometimes it actually makes me feel like Iβm doing too much. I never post anything to be like, βLook how great Iβm doing and youβre not.β Itβs more: βHey, look at what can happen if you believe in yourself and you work hard.β Iβm just a skinny-ass white kid from southern Illinois β this is not supposed to happen. But Iβm doing as Iβm led, and that means Iβm doing the right things. They say that about God, you know β that even the bad things are good because itβs for something else.
βSometimes I want to flex and feel good,β Bailey Zimmerman says of his jewelry.
(Emil Ravelo / For The Times)
I do think thatβs easier to believe in times of prosperity.
Very true. But itβs what keeps me going in the bad parts too. I almost lost my mom this year because she got super sick. It was awful β I was crying and stuff. But you need to trust that this is part of the plan.
Your mom good now?
Rocking, bro. Itβs the best thing that ever happened to her, almost dying. She quit smoking, she goes to the gym now, sheβs eating healthy. Sheβs crushing. But to wrap back around to the jewelry question: I donβt think thereβs ever too much β I love big rings and gold and diamonds. But sometimes I take it all off to be like, βYo, this means nothing to me β itβs not my personality.β
When I moved to Nashville, I had nothing to lose, and I said Iβd live under a bridge before I quit writing songs because itβs something I love so much. Then when you have success, youβre scared to lose all this stuff that youβve worked so hard for. I started trying to write a hit β writing not for the right reasons. I was supposed to drop this record last year, but I wasnβt feeling good about it. I was like, βYou know what? Iβm not putting out this record.β Then I wrote more over the next year.
Is there a song on the record that set off that second phase?
A song called βChevy Silverado.β I was walking around the pool in the back of my house: Fβ this pool, fβ this house, fβ the watches and the cars β Iβm just gonna be me and write songs that I love. It was real art, from the ground up. I wrote the first melodies and the guitar lick, then I called in my buddies and said, βOK, I need help, but I want it to be authentic, and Iβm not stopping until it feels completely like me.β We sat down and finished it that night. I was like, βIβm back, baby β letβs go.β
Let Bailey cook.
Let him cook! Thank God I didnβt put this record out earlier β itβs so much better now. And itβs something Iβm proud of. Itβs one of those things where even if it comes out and nobody digs it, Iβm still like, βNah, this is fire, bro.β