Bailey Zimmerman’s latest inspirations? SZA and Justin Bieber
Bailey Zimmerman bounds into a conference room at his managerโs office in Beverly Hills with the puppyish enthusiasm of someone even younger than he is. At 25, Zimmerman has already scored four No. 1 country-radio hits โ including โRock and a Hard Placeโ and the namesake track from his double-platinum 2023 debut, โReligiously. The Albumโ โ and toured stadiums as an opening act for his pal Morgan Wallen. Now, the singer and songwriter has readied a follow-up LP, โDifferent Night Same Rodeo,โ which he says expands his sound in new and unexpected directions.
Also: Having dipped down to L.A. after a gig at the California Mid-State Fair in Paso Robles, heโs taking tomorrow off to visit Universal Studios. โIโm stoked as fโ,โ he says with a grin. โHuge Harry Potter guy.โ
Zimmerman, who grew up in the small town of Louisville, Ill., first blew up on TikTok, where he built a following with videos about custom-built trucks then pivoted to music when a clip of him singing the first song he ever wrote went viral on the app. Powered by his raspy voice and his flair for the back-in-vogue stylings of early-2000s rock acts like Nickelback and Shinedown, his ascent was quick by Nashvilleโs slow-moving standards. Yet that hasnโt turned off the townโs veterans: Among his guests on โDifferent Nightโ is Luke Combs, whose duet with Zimmerman, โBackup Plan,โ just broke into the top 10 of Billboardโs country singles chart. (โAll the Way,โ Zimmermanโs collaboration with the Texas rapper BigXthaPlug, is still on the all-genre Hot 100 after 17 weeks.)
Dressed in a flannel shirt and jeans, with several gold chains looped around his neck, Zimmerman sat down to talk about the new album, what heโs learned as a famous person and his evolving relationship with God. These are excerpts from our conversation.
This record has significantly less butt-rock energy than โReligiouslyโ did.
I agree. I donโt know why Iโm pulling away from that, but it came naturally to not do it. I donโt listen to that as much as I used to โ Iโm really on this R&B thing of beats that just make you vibe out.
Who we talking?
A lot of SZA. The new Justin [Bieber] album. Have you ever heard of a band named Cannons? I donโt know what youโd call it, but itโs just a good vibe.
The Bieber record is pretty great.
Dude, it brought the word โswagโ back within, like, a week.
I think I can hear SZAโs influence in the way youโre playing with rhythm in your singing.
Thatโs what helps it be so vibey โ almost like your melody is a beat in itself. The song โItโs All Good,โ itโs country-esque, but you can rock your head to it. I just think the more interesting a song can be, the better.
Youโve got a song on the album with the Kid Laroi. Howโd that happen?
I didnโt know Kid, but Iโve been a massive fan for so long.
You call him Kid?
No, I call him Laroi. He actually told me his real name, and itโs like super proper [Charlton Kenneth Jeffrey Howard]. We had dinner in Nashville, and we just hit it off โ like the โStep Brothersโ thing: โFavorite dinosaur?โ โVelociraptor!โ โOne guy youโd sleep with?โ โJohn Stamos!โ It was like that all night, I swear. Then he was like, โWe should make music,โ and I was like, โBro, Iโm so down.โ
What made you want to co-direct the video for your song โCominโ In Coldโ?
I just get these ideas in my head, and I feel like Iโm more of an artist if Iโm trying to put myself out there and do all the things. Yes, my music is the art, but a true artist is creative everywhere.
You play an aspiring rodeo star in the clip. Was the story your idea?
Yeah. Iโve been thinking about how Iโm country because of where I grew up and how I grew up, but Iโve always been kind of like an outsider โ donโt dress super country, donโt sound super country. So the idea of me being a professional bull rider โ I wanted to start dipping my toe into super country things.
Is that you on the bull?
Hell no, dude! I got a tour โ I canโt break my leg. If I had the nuts to do it, I would have.
I talked to you on the phone in 2023 during Grammy season โ this was when a lot of people were thinking you were a serious contender for a best new artist nomination. Didnโt happen, though.
When I first started, I really wanted to do that. Then I kind of found out that itโs not always fair and thereโs really a lot of work that goes into all of it. I just felt like it kills an artistโs creativity โ it kills their fire because youโre basing the success of what youโre putting your heart into off what somebody else thinks. That was killing me. I was like, โDude, I canโt do all these awards shows.โ Itโs not that I think I should win and I get mad โ itโs just that all these things are going great, and Iโm stuck thinking about how I didnโt get nominated. Hopefully one day theyโre just like, โYou know what? Heโs been working his ass off โ weโre gonna give him one.โ
Something you said in that earlier interview is that you felt youโd been โthrown to the wolves,โ in terms of learning the ropes of the music industry. Two years later, does the experience feel less intense?
Iโve slowed everything down for sure. Everythingโs not the end of the world โ Iโm not freaking out every morning.
Bailey Zimmerman in Beverly Hills.
(Emil Ravelo / For The Times)
Was there a moment you realized you needed to dial it down a notch?
I called my dad. A little insight into my life growing up: My dad is the greatest dude, and heโs been successful and heโs been not successful โ just kind of ebb and flow of life. In the low parts, weโd go to his house and it would be rough โ sometimes we wouldnโt eat, only one pair of jeans for school, that type of thing. But youโd never see him upset. Heโs drowning in debt, things arenโt going great, but heโs got a smile on his face, canโt wait to go to the ballgame. Just steady, bro.
So I called him: โMy bills are paid, everybodyโs eating good โ things are amazing. And still Iโm worrying about things I shouldnโt be worried about.โ He said, โYou canโt take back what you did yesterday, and every day is a new day.โ That chilled me out. Then he said he didnโt learn that until he was 45.
Did you deal with anxiety as a kid?
Not too much. โWhat are we gonna eat tomorrow?โ โ that was always a thing, and thatโs why Iโm so fixated now on the future and making sure Iโm doing the right things with money and not being ignorant with it. But I think itโs mixed with passion โ I care so much that I actually care too much. Itโs self-induced anxiety.
You told Bobby Bones recently that this new album comes after a rough patch in your life. What was going on?
Just growing up and doing dumb sโ, then being like, โWhy did I do that?โ Drinking got a hold of me a couple times and kicked my aโ. Iโm a Christian โ well, I donโt know if youโd technically call it a Christian โ I just believe in God, I donโt really have a denomination. But with the rules of my faith, I had some things I needed to quit doing. I grew up in a small town โ 16 years old, weโre drinking beer, thatโs what we do. And it used to be fun, but now Iโm looking for a wife. I want kids. You think your wife wants you getting hammered everywhere you go?
Suppose it depends on the wife.
Itโs not the wife I want. Iโm like, โOK, you keep bitching about not getting good girls. Well, what are you doing?โ Iโm drinking and Iโm going to the bar and Iโm not doing the right things to have a family. This is not what a family man does, right?
So I was just kind of down in a slump. I also checked myself and realized my ego was stopping me from having conversations with people I felt like I was better than. I was like, I gotta figure this out because I want to talk to people, but this ego is tricking me into thinking I donโt want to talk to anybody.
Thatโs the artistโs conundrum, right? Youโre onstage every night, people gassing you up โ
And if youโre not self-aware, thatโll just keep stacking up until your egoโs huge and youโre not the same person you were.
But in a way your ego is what gave you the juice to get onstage in the first place.
Thatโs the thing. I realized Iโd built my confidence on leaning on myself with drinking, feeling like a rock star, feeling like Iโm the sโ. So now I have to rebuild this confidence through my faith in God, because heโs supposed to be the rock, not me. This is just my thinking about it โ no sources or whatever. I didnโt read anything, Iโm just raw-dogging this.
Is your instinct to turn to God because of the way you were raised?
Kind of? My uncle Brent, he knows the Bible โ he was a pastor but got out of the big church because he didnโt like the way it was run. I definitely didnโt grow up in church singing in the suit and tie. I was rough around the edges. I was always the kid who was like, โWhy canโt I wear a hat to church? Thatโs so weird.โ God is supposed to be for everybody โ we welcome everybody, no matter what you look like or smell like or talk like.
There was this lady at catering [at a show] one time, Iโll never forget this. I have this sick sweatshirt that says โHere to give Jesus glory.โ And I remember I said, โOh my gosh, dude, that chicken looks fโing bomb.โ And this lady goes, โYou should watch what youโre saying if youโre gonna be a billboard.โ I was like, โSo because Iโm not perfect, you want me to not spread the word and to keep it to myself? Weโre all sinners, bro.โ Thatโs the message Iโm trying to spread.
Youโre a deeper guy than Iโd bet a lot of people would expect.
Itโs the worst. Talking to girls at the bar โ they just want to keep it light, and Iโm trying to talk about something deep as fโ.
Last thing: Whatโs the right amount of jewelry to wear?
Depends what your swag is. Sometimes I want to flex and feel good, but then sometimes it actually makes me feel like Iโm doing too much. I never post anything to be like, โLook how great Iโm doing and youโre not.โ Itโs more: โHey, look at what can happen if you believe in yourself and you work hard.โ Iโm just a skinny-ass white kid from southern Illinois โ this is not supposed to happen. But Iโm doing as Iโm led, and that means Iโm doing the right things. They say that about God, you know โ that even the bad things are good because itโs for something else.
โSometimes I want to flex and feel good,โ Bailey Zimmerman says of his jewelry.
(Emil Ravelo / For The Times)
I do think thatโs easier to believe in times of prosperity.
Very true. But itโs what keeps me going in the bad parts too. I almost lost my mom this year because she got super sick. It was awful โ I was crying and stuff. But you need to trust that this is part of the plan.
Your mom good now?
Rocking, bro. Itโs the best thing that ever happened to her, almost dying. She quit smoking, she goes to the gym now, sheโs eating healthy. Sheโs crushing. But to wrap back around to the jewelry question: I donโt think thereโs ever too much โ I love big rings and gold and diamonds. But sometimes I take it all off to be like, โYo, this means nothing to me โ itโs not my personality.โ
When I moved to Nashville, I had nothing to lose, and I said Iโd live under a bridge before I quit writing songs because itโs something I love so much. Then when you have success, youโre scared to lose all this stuff that youโve worked so hard for. I started trying to write a hit โ writing not for the right reasons. I was supposed to drop this record last year, but I wasnโt feeling good about it. I was like, โYou know what? Iโm not putting out this record.โ Then I wrote more over the next year.
Is there a song on the record that set off that second phase?
A song called โChevy Silverado.โ I was walking around the pool in the back of my house: Fโ this pool, fโ this house, fโ the watches and the cars โ Iโm just gonna be me and write songs that I love. It was real art, from the ground up. I wrote the first melodies and the guitar lick, then I called in my buddies and said, โOK, I need help, but I want it to be authentic, and Iโm not stopping until it feels completely like me.โ We sat down and finished it that night. I was like, โIโm back, baby โ letโs go.โ
Let Bailey cook.
Let him cook! Thank God I didnโt put this record out earlier โ itโs so much better now. And itโs something Iโm proud of. Itโs one of those things where even if it comes out and nobody digs it, Iโm still like, โNah, this is fire, bro.โ