UMG chief Lucian Grainge: Drake’s ‘Not Like Us’ lawsuit ‘ridiculous’

Universal Music Group Chief Executive Lucian Grainge called Drake’s lawsuit over Kendrick Lamar’s hit diss track “Not Like Us” a “farcical” effort that’s “groundless and indeed ridiculous.”

In a declaration letter filed Thursday night in the Southern District of New York, Grainge said that Drake’s accusation that UMG (the parent label firm to both Drake and Lamar) defamed him and damaged his career “makes no sense due to the fact that the company that I run, Universal Music Group N.V., has invested hundreds of millions of dollars in Drake, including longstanding and critical financial support for his recording career, the purchase and ownership of the bulk of his recording catalog, and the purchase of his music publishing rights.”

Drake signed a new deal with UMG label Republic in 2022 for a reported $400 million, and he’s one of the bestselling artists of the last 20 years. Yet Interscope artist Lamar’s scathing “Not Like Us” famously capped a venomous battle between the two artists, which resulted in a pair of Grammy wins for Lamar, who performed the song at the Super Bowl halftime show.

Drake’s attorneys, in discovery, have recently tried to obtain UMG’s contract with Lamar and information about his personal life (Drake accused Lamar of beating his partner in the song “Family Matters”). Drake has accused UMG of both defamation and running a clandestine campaign to boost “Not Like Us” at the expense of his own reputation and career.

A notably exasperated Grainge wrote to the court that “Given my role, I am accustomed (and unfortunately largely resigned) to personal attacks, and I further recognize that a frequent strategy of UMG’s litigation opponents is to attempt to waste my and UMG’s time and resources with discovery of the sort that Drake is seeking here — either in an attempt to gain media attention or in an effort to force some kind of commercial renegotiation or financial concessions.”

Grainge also denied having any personal involvement in the rollout or marketing for “Not Like Us.”

“Whilst, as part of my role, I certainly have financial oversight of and responsibility for UMG’s global businesses,” he said, “the proposition that I was involved in, much less responsible for, reviewing and approving the content of ‘Not Like Us,’ its cover art or music video, or for determining or directing the promotion of those materials, is groundless and indeed ridiculous.”

In a separate letter to the court, UMG said that “The premise of Drake’s motion — that he could not have lost a rap battle unless it was the product of some imagined secret conspiracy going to the top of UMG’s corporate structure — is absurd.”