Shrinkflation: It’s not your imagination, these products are getting smaller | Money News
KitKats, Gaviscon, toothpaste, and even Freddo have all fallen victim to shrinkflation, consumer group Which? has found. As families struggle with the cost of a trip to the supermarket, a survey of shoppers revealed how many products are getting smaller – while others are being downgraded with cheaper ingredients. Among the examples are: β’ Aquafresh…