Hollywood gave up on big-screen comedies. Will the movies learn to laugh again?

Hollywood gave up on big-screen comedies. Will the movies learn to laugh again?


For Hollywood, the state of big-screen comedies has been so grim you almost have to laugh.

There are genres that have dominated the cineplex in recent years โ€” special effects-heavy blockbusters, family films and scream-in-your-seat horror movies.

But comedies? Not so much after the COVID-19 pandemic.

A recent spate of theatrical funnies is trying to change that. This month, studios have released one comedy after another, starting with Paramount Picturesโ€™ reboot of โ€œThe Naked Gun,โ€ starring Liam Neeson and Pamela Anderson, and Walt Disney Co.โ€™s more-than-20-years-later sequel โ€œFreakier Friday,โ€ which reunited Jamie Lee Curtis and Lindsay Lohan.

So far, โ€œThe Naked Gunโ€ has grossed $73 million worldwide, while โ€œFreakier Fridayโ€ brought in $86 million. Both received solid reviews from critics โ€” โ€œThe Naked Gunโ€ notched a 87% approval rating on aggregator Rotten Tomatoes, while โ€œFreakier Fridayโ€ got a 74%.

Next up is Searchlight Picturesโ€™ โ€œThe Roses,โ€ a remake of โ€œThe War of the Roses,โ€ and Neonโ€™s โ€œSplitsville,โ€ an original film about messy marriages starring Dakota Johnson.

Itโ€™s an unusual cadence for a genre that fell out of favor with studios over the last decade or so as onscreen laughs largely moved to streaming. But bringing audiences together for a funny movie is just as important as getting them to collectively flinch during a jump scare, filmmakers said.

โ€œPeople realize the need for a communal experience when they see a horror movie, but I think everyone kind of forgot the need for a communal experience to laugh together,โ€ said Nisha Ganatra, director of โ€œFreakier Friday.โ€ โ€œWhy do we have to just trigger fight-or-flight in people as a communal experience? Why canโ€™t we just trigger joy and connection?โ€

Today, comedies reap a fraction of the box office revenue they once did, according to David A. Gross, who writes the FranchiseRe industry newsletter. This year, for example, will have at least 18 wide-release comedies that are expected to gross a total of $650 million worldwide, he said. In 2005, a high point for the genre, 50 wide-release films garnered more than $4 billion in total worldwide box office revenue.

Hollywood comedies were a cash cow for years, but theyโ€™ve run up against a number of hurdles.

They got more expensive to produce, particularly as the stars from comedyโ€™s boom years in the 2000s became more prominent. Humor has also changed, and jokes that may have been passable decades ago are no longer appropriate, experts said. And U.S.-made comedies donโ€™t always work internationally, which can dent their overall box office potential, despite theatersโ€™ desire for films of all genres.

โ€œComedies went the way of the western,โ€ said Jeff Bock, senior box office analyst at research firm Exhibitor Relations. โ€œWe have seen a resurgence, but to keep that genre strong and in the minds of people, there really has to be a commitment from the major studios.โ€

Hollywoodโ€™s history is entwined with comedy. During the silent film era, audiences flocked to see the physical antics of Charlie Chaplin and Buster Keaton. Decades later, the comedic chops of stars such as Eddie Murphy, Chevy Chase and Mike Myers drew viewers to the big screen.

More recently, the 2000s marked a surge for theatrical comedies. From the TV broadcaster fights of โ€œAnchormanโ€ to the gross-out satire โ€œBoratโ€ and the drunken escapades of โ€œThe Hangover,โ€ comedies were a mainstay at the box office. Comedy directors such as Judd Apatow, Adam McKay and Todd Phillips achieved explosive results.

But since then, the number of wide-release films and global theatrical revenue have trended steadily downward, Gross said.

โ€œThis is just the evolution of the theatrical business,โ€ Gross said. โ€œMore and more, it has to be either some kind of visual spectacle or a family movie. To really jolt and move the needle theatrically, it has to be something extraordinary.โ€

Part of that shift can also be attributed to the rise of streaming and the pandemic, which shut down theaters and caused studios to rethink what movies were suitable for the big screen. Comedic films increasingly migrated to streamers, such as this yearโ€™s Will Ferrell and Reese Witherspoon-led romantic comedy โ€œYouโ€™re Cordially Invitedโ€ on Prime Video, or 2021โ€™s star-studded satire โ€œDonโ€™t Look Upโ€ on Netflix.

Streamers have become lucrative business partners for comedians, including Adam Sandler, who first signed a four-film deal with Netflix in 2014. His latest film, โ€œHappy Gilmore 2,โ€ was released on Netflix last month, earning huge viewership numbers.

Comedy has also blossomed in series form, with shows like Netflixโ€™s โ€œNobody Wants This,โ€ Apple TV+โ€™s โ€œThe Studioโ€ and Huluโ€™s โ€œOnly Murders in the Building.โ€ The success of these shows, as well as a glut of stand-up comicsโ€™ streaming specials, point to a hunger for laugh-out-loud content, industry insiders say.

Now, itโ€™s just a matter of porting that interest over to the big screen โ€” or reacquainting audiences with that theatrical comedy experience, filmmakers hope.

โ€œThe idea of comedy in the marketplace has been working in television and in streaming in a big way,โ€ said Erica Huggins, president of Seth MacFarlaneโ€™s Fuzzy Door Productions and a producer of โ€œThe Naked Gun.โ€ โ€œThe more we change peopleโ€™s habits to appreciate and get excited about wanting to go and see it in the theater, itโ€™s going to catch on.โ€

One key factor is making comedies on modest budgets.

Given the lower box office returns for comedies these days, and the fact that they usually donโ€™t work as well internationally, the ideal price point is typically around $30 million to $40 million, said Bock of Exhibitor Relations.

That about lines up with the budgets reported for โ€œFreakier Fridayโ€ and โ€œThe Naked Gunโ€ ($42 million). A larger budget for a comedy could feel like too much of a gamble for risk-averse studios, which would then need to rely on a bigger theatrical response and grosses from countries where comedic sensibilities are different.

โ€œAny comedy feels like itโ€™s a big swing,โ€ said Kyle Marvin, who produced, co-wrote and stars in โ€œSplitsville,โ€ said of the landscape for these films. โ€œIt could knock it out of the park. It could also miss.โ€

Comedy is also now integrated in other genres, such as action, kidsโ€™ movies and CGI-heavy franchises like โ€œA Minecraft Movie.โ€

โ€œThereโ€™s a built-in audience,โ€ said Michael Angelo Covino, who directed, co-wrote, produced and starred in โ€œSplitsville.โ€ โ€œIt can be big, it can be explosive, and it can have a comedic element to it, as opposed to a purely original comedy, which 20 years ago, we had a robust theatrical market for.โ€

(Though he did not disclose the budget for the film, Covino said it was made โ€œlean and meanโ€ but still allowed for big stunt sequences.)

Thereโ€™s some indication that studios are warming again to big-screen comedies.

In a recent presentation to reporters, new Paramount Pictures co-chair Josh Greenstein said the studio saw a โ€œhuge opportunityโ€ for R-rated comedies, among other film genres. A sequel to the Keke Palmer and SZA-led buddy comedy โ€œOne of Them Days,โ€ released earlier this year, is in early development at Sony Pictures Entertainmentโ€™s TriStar Pictures. The film, which was set in Los Angeles, made more than $51 million on a reported budget of $14 million.

Huggins said โ€œThe Naked Gunโ€ was always a theatrical play for Paramount, as well as Fuzzy Door. And studio insiders said the recent box office performances of that film and โ€œFreakier Fridayโ€ have suggested that comedies can still be theatrical draws.

Relying on known intellectual property is a way for studios to hedge their bets on comedies, said David Isaacs, a professor of screen and television writing at the USC School of Cinematic Arts who worked on โ€œMASHโ€ and other shows, and is co-chair of the USC Comedy program. Closer to home, heโ€™s noticed that young writers coming through USCโ€™s program want more comedy, despite the dearth of original theatrical efforts in the genre.

โ€œYou would think this would be a time when weโ€™re at an ebb in instruction,โ€ Isaacs said. โ€œWe get complaints that weโ€™re not teaching enough comedy.โ€

And in such difficult political and global times, the opportunity to laugh together may be more important than ever, filmmakers said.

โ€œThe world is different, and itโ€™s a serious time in the world,โ€ Huggins said. โ€œComedy is something that we all feel like we need these days.โ€

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