How Hallmark built a holiday media empire, complete with cruises
The holiday season is Hallmarkβs Super Bowl. This year alone, Hallmark has 80 hours of original holiday-themed programming, including two unscripted series, two scripted series, a holiday special and 24 movies with titles such as βThe Snow Must Go Onβ and βChristmas at the Catnip Cafeβ that run from mid-October to Christmas. The company also…