NBA cancels Atlanta Hawks’ strip club collaboration

The famed Magic City adult entertainment club won’t be featured at next week’s Atlanta Hawks promotional night, the NBA announced on Monday.

NBA commissioner Adam Silver acknowledged concerns from others in the league on Monday, saying that his decision to cancel the collaboration is in the best interests of the “broader NBA community.”

“While we appreciate the team’s perspective and their desire to move forward,” he said in a statement, “we have heard significant concerns from a broad array of league stakeholders, including fans, partners and employees.”

The Hawks announced its “Magic City Monday” promotion in late February, featuring a halftime performance by Atlanta-based artist T.I., a collaborative hoodie and the offering of some of the club’s popular wings, including the lemon-pepper variety named after former Hawks player Lou Williams.

Hawks principal owner Jami Gertz was a producer on “Magic City: An American Fantasy,” a docuseries that aired on Starz. Still, the team’s decision to collaborate with the Atlanta strip club ruffled some feathers in the NBA.

San Antonio Spurs center Luke Kornet asked the Hawks to cancel the promotional night in a post on Medium last week, saying that it would “reflect poorly on us as an NBA community, specifically in being complicit in the potential objectification and mistreatment of women in our society.”

Others had argued that Magic City is a big part of Atlanta culture and should be celebrated as such.

The Hawks wrote in a statement on Monday that it was disappointed with the NBA’s decision but would respect it.

Rapper T.I. will still perform at halftime, but the live recording of the Hawks AF Podcast featuring Gertz, T.I. and Magic City founder Michael Barney was canceled. Fans who pre-ordered the collaboration hoodie will still receive one, but the sweatshirts won’t be available for purchase at the game, the Hawks wrote on X.

“As a franchise, we remain committed to celebrating the best of Atlanta — with authenticity — in ways that continue to unite and bring us all together,” the Hawks wrote.

Times staff writer Chuck Schilken contributed to this report